Diamond Education

When it comes to buying a diamond, there are certain facts that should be considered. The 4C’s: Cut, Color, Clarity, and Carat weight are among those that determine the value and beauty of every diamond.

At Heritage Jewelers we go one step further when it comes to educating our customers on how to purchase the perfect diamond. We want our customers to see the “BIG” picture so we go to great lengths not only to explain the 4C’s, but we also educate them on the 2C’s: Certification and Credibility.

Certification

You’ve heard it said that “All things are not created equal.” When it comes to diamond certification, nothing could be closer to the truth. In today’s markets you will find as many as twelve (12) different gem laboratories that certify diamonds of all shapes and sizes. The challenge is that if you send one (1) diamond to twelve (12) different laboratories, you’ll most likely get twelve (12) different results. There’s no wonder why there is a lack of trust among consumers when it comes to purchasing a diamond. At Heritage Jewelers, we can help you cut through the confusion, allowing you to make an educated decision based on fact, not fiction.

For the past 60 years, the Swiderek family has been helping “you” the consumer seek out and find the perfect diamond. We have built our reputation on honesty, reliability, and trust. We not only have the ability to purchase diamonds from around the globe, but we work harder than anyone in the diamond industry to bring you value and peace of mind.

Please refer to our many valued customers on our testimonials page